Virbac
Virbac C.E.T. Enzymatic Toothpaste for Dogs and Cats, Poultry (2.5 oz)
This is a researched pick — specs, prices, and owner reviews compared; not physically tested. Listing and price recorded Aug 6, 2026; confirm the current price on Amazon before buying. How we decide
Our verdict
🪥 Best for Daily Brushing
The tradeoff: The best toothpaste here, and only useful if you can get a brush in the mouth.
+ What it gets right
- + Dual-enzyme system works chemically, not just mechanically
- + Safe to swallow — no fluoride, no xylitol
- + Poultry flavour that cats and picky dogs accept
- + The standard veterinary recommendation
− Where it falls short
- − Requires actual brushing, which many pets resist
- − Small 2.5 oz tube for the price
- − Introducing a toothbrush takes weeks of patience
Key specs
- size
- 2.5 oz
- flavor
- Poultry
- enzyme system
- Dual enzyme
- swallow safe
- Yes
- species
- Dogs and cats
Why this pick won
The toothpaste vets hand out, and the one to use if you're committed to brushing properly. A dual-enzyme system does the plaque work chemically rather than relying on scrubbing, and the poultry flavour is why cats and fussy dogs tolerate it. Critically, it's swallow-safe — human toothpaste contains fluoride and often xylitol, both of which are dangerous to pets.
Full specifications
As published by the manufacturer on the retailer listing, read August 6, 2026. Specs change without notice — confirm anything critical on the listing before you buy.
- Product Dimensions
- 2 x 1.5 x 6.5 inches; 2.47 ounces
- Manufacturer
- Virbac
- Flavor
- Poultry
- Item Form
- Paste
- Item Weight
- 70 g
- Number of Items
- 1
- Unit Count
- 2.5 Ounce
- Capacity
- 2.5 ounces
- Recommended Uses For Product
- Fresh Breath, Plaque, Tartar Control
- Allergen Information
- Abalone Free
- Brand
- Virbac
- Age Range (Description)
- Adult
What the manufacturer claims
Virbac's own description, quoted from the product listing. These are marketing claims, not our findings — our assessment is the verdict and tradeoff above.
- FOR DOGS AND CATS: Enzymatic toothpaste specifically formulated using an enzyme system for dogs and cats to reduce plaque, freshen breath, and ensure a clean mouth. Poultry flavor pets love
- 100% SAFE: Includes no foaming agents, so this toothpaste is safe for pets to swallow
- VET RECOMMENDED: Virbac is the #1 Recommended dental brand by Veterinary professionals; Made in the USA
- USE WITH A TOOTHBRUSH: Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely
- SATISFACTION GUARANTEED: Virbac is committed to your experience of great satisfaction with our products. Let us help with your questions and we would love to hear your comments at 1-844-484-7222
- Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque.